Komorebi is a fractional marketing team for fintech and SaaS companies that need strategic marketing leadership and sharp execution — without committing to a full in-house build.
We work with a small number of companies at a time, so the work stays focused and the thinking stays sharp.
Book a 20-min call
Built from hands-on experience at
We focus on three areas where early-stage tech companies most often need senior support. Everything we do connects marketing to business outcome, not just activity.
For companies that need a senior marketing brain without a full-time CMO. We take ownership of the marketing function — strategy, prioritisation, team alignment — so your internal team has direction and your CEO has one less fire to manage.
Marketing audit & roadmap · ICP and positioning definition · Quarterly planning and reportingFor teams building fintech or SaaS products that need their story told clearly. We help you articulate what you do, why it matters, and how to take it to market — from messaging frameworks to launch campaigns.
Messaging & positioning · Go-to-market planning · Launch execution and contentFor companies with users but inconsistent activation or retention. We build the marketing infrastructure — onboarding flows, lifecycle journeys, CRM automation — that turns acquisition into long-term revenue.
Lifecycle audit · Onboarding and retention flows · CRM setup and automationYou start with understanding where the business is now.
Connect marketing goals to business priorities.
Focus on the approaches that fit the company stage.
Clear ownership, timelines, and deliverables. We use AI tools throughout our process, so the time you pay for goes toward thinking and decisions, not repetitive tasks.
Reporting focused on decisions, not vanity metrics.
Strategy and execution move forward in parallel.
Introduced agile marketing frameworks and improved cross-team collaboration.
Improved Sales Accepted Leads by 30% by refining messaging and targeting the right ICP.
Built LinkedIn programs for leadership and sales teams and scalable content systems.
From day one, she brought energy, creativity, and strategic thinking to our lending campaigns. Gabriela expertly managed a multi-channel approach, leveraging platforms like Intentsify, LinkedIn, paid ads, and industry publications.
I was delighted with the can-do approach and high involvement of Gabriela. Her knowledge of marketing and social media brought huge value to the project.
She comes up with new, innovative ideas; she's like a fountain of them. I can recommend her to any team as we definitely need more people as involved and full of energy as her.
Komorebi brings together a team of senior female marketing professionals with deep experience in fintech, SaaS, and digital products. We work across strategy, product marketing, lifecycle, and communications.
The team is led by Gabriela Deleanu, a B2B marketer with over a decade of experience building and running marketing functions for growth-stage tech companies. Her work spans product marketing, lifecycle strategy, and building the systems that connect marketing to revenue.
The name Komorebi refers to the light that filters through trees. For us, it's a reminder that marketing often doesn't need more noise or more tools; sometimes, it just needs clearer thinking and a path forward.
Book a 20-minute conversation. No pitch, no pressure — just an honest look at where your marketing is and whether we can help.
office@komorebi.agency